Privacy Policy

The text that follows contains a notice, or information about the way in which JSP Fashion processes your personal data in accordance with the Law on Personal Data Protection („Službeni glasnik RS“ no. 87/2018), when accessing the website www.jspfashion.com and their storage in the databases of the company JSP FASHION.

Personal data is any data that directly or indirectly relates to, or can be used to identify, you as an individual. The legal basis governing data protection and the conditions for the processing of your data is the Personal Data Protection Act („Official Gazette of the RS“, no. 87/2018), hereinafter referred to as the ”Act").

JSP FASHION processes your personal data in connection with the use of the web shop and is responsible for the processing of your personal data.

You can contact us via email address jsp@sbb.rs or by calling the telephone number +381 (11) 2621 994.

  1. How do we collect or obtain your personal data?

We collect your personal data when it is relevant for your needs as a consumer, or for our business (e.g. when you purchase and/or order products from us, when you register to receive our newsletter, Viber messages, or SMS messages, when you contact our call centre, etc.).

We generally obtain information directly from you when you order certain products or services, or complete a form.

All your personal information is treated as confidential, and JSP FASHION keeps it secure.

  1. What data we collect from you

JSP FASHION is authorised to collect data about its customers by virtue of the Consumer Protection Act itself. The personal data we process, depending on your interaction with our online shop, includes the personal data of both registered members and visitors to the shop, as well as individuals who otherwise interact with us.

Your data is necessary for us to conclude a distance sales contract, create an order, and fulfil our obligations under the sales contract – for delivery, payment collection, receipt, and handling of complaints.

During the online purchase process, you need to enter your details in the fields provided (first name, surname, email address, telephone number, address). You can complete your purchase even if you are not registered on the website, by checking out as a guest. We use data collected in this way exclusively to fulfil the sales contract, which includes managing and tracking orders and communicating with you.

Depending on how you have contacted us and the nature of your enquiry, the data we process may include your first name, surname, telephone number, email address, and other information about you that you have shared with us in relation to your enquiry.

We may process data collected in this way for the purpose of responding to your enquiries, for statistical purposes, and to improve our business. For statistical purposes, the data will be anonymised so that it can no longer be linked to a specific individual.

2.1. Website visit

JSP FASHION processes your data when you visit this website. On this occasion, various data are exchanged between your device and our server, which may include personal data. The data collected in this way is used, among other things, to optimise our website or for the purpose of displaying advertisements in your device's browser.

When you visit our website, the browser you are using on your device will automatically send the following to our website's server, without any action on your part:

  • The IP address of the device from which the query was sent and which has access to the internet,
  • date and time of access,
  • the name and URL of the downloaded file,
  • the referring website/application (referrer URL),
  • the browser you are using and, if necessary, the operating system of your internet-enabled computer, as well as the name of your provider.

The server temporarily stores the aforementioned data in a so-called log file for the following purposes:

  • ensuring the establishment of an uninterrupted connection,
  • ensuring the comfortable use of our website/application,
  • Assessment of the security and stability of the system.

If you have enabled so-called geolocation in your browser, operating system or other device settings, we use this function to offer you personalised services based on your current location. We process location data exclusively for this purpose.

The legal basis for processing the IP address is legitimate interest, which stems from the aforementioned purpose of data processing, as it is a technical requirement for the website to function. We do not share this data with third parties. The data is stored temporarily for the duration of your visit to the website and is then automatically deleted. After you leave our website, geolocation data is deleted.

2.2. Creating a user profile

During the process of registering your account, you are required to enter certain personal information, such as: your first name, surname, telephone number, email address…

With your consent, we also record your behaviour as a user of our website and newsletter. Tracking user behaviour primarily involves data about the sections you have visited and the links you have used. In this way, we create personalised user profiles with your personal data and/or your email address in order to better tailor our communications, such as our newsletter, on-site advertising and printed material, to your personal interests, and thereby improve our offering.

We do not pass this data on to third parties.

If you withdraw your consent for individual advertising or do not agree with certain promotional activities, we will delete your data from the relevant mailing list.

If you withdraw your consent, your contact address will be blocked from further processing for advertising purposes.

2.3. Use of cookies

On our website, we use so-called cookies. Cookies are small files that are stored on your device (laptop, tablet, smartphone, etc.) when you visit our website. Cookies do not harm your device; they do not contain viruses, Trojans or other malicious software. Cookies store information that is gathered about the device you are using. However, this does not mean that we are aware of your identity. On the one hand, we use cookies to make your visit to our website more pleasant. We use them to recognise that you have already visited certain parts of our site or that you are already logged into your user account. They are automatically deleted once you leave our website. In addition, we also use temporary cookies which are stored on your device for a certain period of time. When you visit our website again, it automatically recognises that you have been to the site before and what settings you have configured, so you will not have to repeat these actions.

On the other hand, we use cookies in order to recorded statistically to use our website, and to optimise the offering and display information tailored to your interests. These cookies allow us to automatically recognise you when you visit our website again. These cookies are automatically deleted after 5 years.

Most browsers automatically accept cookies. However, you can set your browser to not store cookies on your computer, or to always display a message before a new cookie is created. However, completely disabling cookies may mean that you cannot use all the features of our website.

  1. Who has access to your data?

Within our company, only those departments that require the data to fulfil contractual or legal obligations, or for the purpose of pursuing legitimate interests, have access to the data you have voluntarily provided to us. Within the scope of the contractual relationship, we also engage other service providers who may be granted access to your personal data. Compliance with data protection regulations is ensured by contract in these cases.

  1. How long do we keep your data?

We retain personal data for as long as is necessary to fulfil the purposes set out above. In doing so, we take into account our legal obligations for retention. We determine the criteria for the data retention period based on the purpose, ensuring it is optimal for achieving the marketing objective, while data on completed purchases and customers is retained for as long as required by tax regulations and the laws governing sales contracts.

  1. Are you obliged to provide us with your data?

As part of our business relationship, you are required to provide us with the personal data that is necessary for the initiation, performance and termination of the contractual relationship and for fulfilling the obligations associated with it, as well as for the collection of which we have a legal obligation or a right based on legitimate interests. Without this information, as a rule, we will not be able to enter into a business relationship with you.

  1. What rights do you have as the data subject? 
  • to enable you to access your personal data, to inform you for what purposes the data concerning you is used, as well as to allow you to access such personal data, to know the purpose of the processing, the categories of your personal data that we hold, third parties or categories of third parties with whom your personal data are shared, the period for which we retain the data.
  • to request the correction of inaccurate, incorrectly entered and/or outdated data;
  • to request the erasure of your personal data where the processing is based on your consent. You can withdraw your consent at any time by unsubscribing in the manner we have provided (by sending a message to a specific number or via a specific link), as well as by sending a message to the email address registered with the APR. If the basis is the law or a legitimate interest, we cannot comply with your request to delete your data;
  • to restrict the processing of your data if you believe the processing is unlawful, if you have raised an objection, or if you believe we no longer need your data;
  • to object to the way we process your data, even in cases where it is not disputed that we are processing the data in accordance with the Law;
  • to lodge a complaint with the Commissioner for Personal Data Protection, in accordance with the Law.

For any questions or requests regarding the processing of personal data, you can contact our Data Protection Officer. The contact details are jsp@sbb.rs

  1. Effective date and amendments to the Privacy Policy

This Policy comes into effect on 29 June 2022. 

The Privacy Policy will be subject to regular reviews, and we will post any updated version on this website.